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Our Client

Leader in enterprise software, headquartered in Northern California.

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The Challenge

The client experienced multiple, unexpected event marketing staff departures less than 10 weeks prior to their major conference. With an expected international attendance of near 10,000 people, coordination of multiple program sessions, management of logistics and registration system to name a few projects – they needed help and quickly.

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The Solution

Crawford Group assembled a project team of 5 highly experienced event marketers using a managed marketing service model. The team took charge of the event planning, logistics and on-site management, execution of numerous embedded programs, registration management system, including the housing and VIP accommodations.

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The Impact

The seamless integration of the event marketing team contributed to a highly successful conference, offered operational excellence across projects and business continuity with minimal disruptions. This allowed the company to focus on conference strategy for the 8,600 registrants and key speakers, not program or logistical execution.

• 8,600 registrants.
• 12 Marketing programs.
• Business continuity with minimal disruption.
• Seamless transition into existing team.

Key Accomplishments

  • 8,600 Attendee Registrations
  • 12 Marketing Programs
  • Business Continuity with Minimal Disruption
  • Seamless Integration Into Existing Team

Key Responsibilities

  • Events Management
  • Logistics Management
  • On-site Management
  • Registration System
  • Program Planning & Execution
  • Housing
  • VIP Accommodations