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Our Client

A global leader in digital marketing and digital media solutions; headquartered in the Silicon Valley.

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The Challenge

The company partners with thousands of technology service providers around the world to deliver, customize, and implement Adobe solutions for enterprise customers. To keep existing and prospective partners up to date on the latest features and benefits of one particular solution, the company needed to provide educational online programs—but staff didn’t have the bandwidth and expertise to handle production and management.

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The Solution

The company engaged us to provide a full range of services for its online partner program. Now, our dedicated program manager works with a scalable team of producers to generate demand with a monthly webinar series. We set up and manage registration and event pages, produce and host sessions, and provide weekly reporting.

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The Impact

For three years, the Crawford Group team has provided our client’s service-provider partners with high-touch communications and programs, including 20 webinar sessions each quarter. Using our services, our client has been able to scale the online partner program as business needs demand, while freeing internal staff to focus on business strategy.

Key Accomplishments

  • 3+ Years; Full-service Webinar Program
  • 20 Sessions Per Quarter
  • Program Scalability
  • Company Focus on Strategic Initiatives

Key Responsibilities

  • Event Communications
  • Event Registration
  • Production
  • Session Hosting
  • Rehearsal and Deck Management

Technology Expertise

  • Attendease
  • SABA