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Our Client

A worldwide leader in networking solutions; headquartered in the Silicon Valley.

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The Challenge

Our client’s Global Events team needed to deliver its event marketing communications programs more efficiently and cost-effectively, minimizing day-to-day resource management while still successfully executing the company’s highest-priority events.

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The Solution

We designed and presented a managed marketing service solution to the Global Event leaders, who made the strategic decision to outsource their primary event communications function to us. Now, a team of 11 marketing communications experts and a service lead executes on strategy to deliver communications programs for most of our client’s corporate events worldwide.

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The Impact

In its first year alone, the managed marketing service team delivered more than 70 events in 8 countries, including industry conferences like CES and Mobile World Congress, executive events like CIO Summit, and the company’s flagship user conference for more than 25,000 customers. The lead manages workflow and service level agreements (SLAs) with metrics for each event to ensure fulfillment of our client’s goals and objectives.

Building on successes so far, the team is expanding to include a social media manager as well as a pool of creative, editorial, and other marcom experts who can support an expanding portfolio of events on an as-needed basis. Our client’s Global Events team can continue to save time, save money, and stay focused on the business while leaving the event communications strategy and execution to us.

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Key Accomplishments

  • Delivered 70+ Events the First Year
  • Managed Across 8 Countries
  • Business Strategy Focus, Not Execution
  • Reduced Resource Overhead
  • Flagship Conference of 25K Customers

Key Responsibilities

  • Event Marcom
  • Messaging Creation
  • Digital Marketing
  • Social Media Marketing
  • Experience Design
  • Audience Acquisition
  • Demand Generation
  • Sponsorship Deliverables
  • Marketing Automation
  • Registration Content
  • Post-show Reporting

Technology Expertise

  • Eloqua
  • Jive
  • Cisco Spark
  • WebEx
  • Sprinklr