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Our Client

Leader in virtualized computing, headquartered in Northern California.
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The Challenge

The client needed a writer with technical knowledge and experience writing to a B2B audience. They needed a flexible resource who could develop interesting and engaging content for their multiple marketing programs, and help drive a higher-level of audience engagement and response.

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The Solution

A knowledgeable consultant was engaged to drive demand generation and build content for the creative brand team. The consultant developed copy to promote webinar programs, amplify brand communications and help increase response rates.

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The Impact

The skilled Crawford Group consultant began to make an immediate impact and increased conversion rates across multiple, integrated marketing campaigns.

• Seamless transition into existing team.

• Amplified brand communications and outreach efforts.

• Increased conversion rates across multiple campaigns.

Key Accomplishments

  • Increased Conversion Rates Across Multiple Programs
  • Amplified Brand Communications and Outreach Efforts
  • Flexible Resource for Integrated Marketing Programs
  • Seamless Transition Into Existing Team

Key Responsibilities

  • Demand Generation
  • Copywriting
  • Marketing Communications
  • Digital Marketing
  • Content Marketing
  • Webinar Programs
  • Integrated Marketing Program Management